Industries we run paid media for.

Verticals with deep coverage.

Six categories with documented account structure, channel mix, and buyer-journey specifics. Click through for the full thesis on each.

Categories we're built to run.

The full list of industries our paid-media operating model is designed for. Where a row links, there's a dedicated page with deeper coverage.

• 01
  Roofing →

  Storm response and retail re-roofs. Inspection lead engines tuned to weather and insurance cycles.

• 02
  Painting →

  Interior and exterior residential painting. Neighborhood-level targeting, optimized for booked jobs not form fills.

• 03
  Pool services →

  Service plans, repairs, and seasonal openings. LTV-aware bidding for a subscription business dressed up as a trade.

• 04
  Landscaping →

  Design-build, maintenance, and installs. Account structure built so high-ticket work doesn't get cannibalized.

• 05
  General contractors →

  Remodels, additions, and new builds. Long sales cycles tracked end-to-end via offline conversion imports.

• 06
  Hardscape & drywall →

  Patios, retaining walls, repair and finish. Bid strategy segmented by project value, not category average.

• 07
  Home services

  HVAC, plumbing, electrical, and adjacent trades. Lead-quality optimization across Search, LSA, and Meta.

• 08
  Tree services

  Removal, trimming, and emergency response. Seasonal and weather-driven demand managed with elastic spend.

• 09
  Cleaning

  Residential and commercial cleaning. Recurring-plan acquisition with route-density geo discipline.

• 10
  Construction

  Commercial and specialty construction. Long-cycle attribution with project-type segmentation.

• 11
  Business services

  B2B services with defined ICPs. Lead-form quality, lifecycle nurturing, and pipeline-stage reporting.

• 12
  Consumer goods

  DTC and retail-distribution brands. Creative-led Meta with Google branded-search lift measurement.

• 13
  Food & beverage

  Multi-location restaurants and consumer F&B brands. Local intent capture and brand-side awareness in one plan.

• 14
  Sports & fitness

  Studios, leagues, equipment, and apparel. Member acquisition with cohort-based retention reporting.

• 15
  Marketing

  White-label paid media for agencies and consultancies. Discreet partnership, full reporting transparency.