ARIZONA WINDOW AND DOOR COMPANY
Ad landing pages: from the 50s to 95 on mobile speed.
We rebuilt the pages its Google Ads send people to, so the page loads before the visitor gives up.
Tree services
Google Ads for tree services.
Removal, trimming, and storm emergency response. Weather creates the demand, and spend has to move with it.
Who runs Google Ads for tree service companies?
Berk Hospitality Group does. We are a Scottsdale, Arizona agency and certified Google Partner, and we serve tree service companies in Arizona and across the US. Accounts are judged on booked jobs, not clicks.
Our approach
Tree work is weather-driven and local. Spend has to expand within hours of a storm, contract as fast, and stay within reach of the crew and equipment.
We loaded 160 tree service websites: 120, 75%, had no conversion tracking. The method matches our conversion tracking report, but this figure was read on 6 October 2026 and is not in its published table.
How the buying cycle actually runs
Two demand curves overlap, planned and emergency, with an enormous gap in willingness to pay.
Planned work (trimming, thinning, seasonal cleanup) is compared across two or three estimates and scheduled weeks out. Emergency work is a limb through a roof at midnight, booked with whoever can be there in the morning.
Emergencies arrive as calls, planned work as forms. One shared conversion action cannot tell a $400 trim from a $6,000 crane removal, so bidding drifts toward the cheapest lead.
Which platform fits, and what a lead costs
Search is the backbone, because tree work is almost entirely search-triggered.
Local Services Ads add a verified badge, which matters where homeowners are wary of uninsured operators. Meta plays a smaller role: seasonal planned work and neighborhood retargeting after a storm.
Cost per lead varies more by season than keyword. The 48 hours after a wind event are the year's most competitive auction, and emergency removal leads cost several times a trim, which is fine: the job is worth several times as much.
What goes wrong
The classic mistake is a flat budget: the same daily cap in February and after a derecho underspends when demand flows and overspends when nobody has a damaged tree.
The second is over-broad geography. A job forty minutes outside the service area can lose money even at a good price, so we set radii by transport reality and exclude the fringe.
Our reports show platform-reported leads and closed business separately: read our case studies. When ready, get in touch and we start with your current tracking.
How we set up Google Ads for a tree service
- 01Separate campaigns for removal, trimming and emergency storm work.
- 02A storm budget plan turns spend up within hours and back down when demand settles.
- 03The service radius follows where the crew can actually get to.
- 04Local Services Ads run beside Search.
Channels we run
For tree services.
- → Google Search
- → Local Services Ads
- → Meta Ads
What we tune for
Built-in specifics.
- Storm-triggered budget escalation by affected zip code
- Removal vs. trimming vs. stump grinding separated by job value
- Radius set by equipment transport time, not city boundaries
- Emergency keywords bid separately from planned maintenance work
FAQ
Tree services questions.
- Berk Hospitality Group does. We are a Scottsdale, Arizona agency and certified Google Partner, and we serve tree service companies in Arizona and across the US. Accounts are judged on booked jobs, not clicks.
Certified Google Partner and Meta Business Partner. Verified by Google and Meta, not self-reported.
Our credentials →RECENT WORK
CALIFORNIA CASH HOME BUYER
Five new landing pages, one for each kind of seller.
Inherited, as-is, no realtor, comparing buyers: each ad group now lands on a page about that exact situation.
OUR OWN AGENCY
We run BHG on software we built.
Tasks, client history, reporting and alerts in one system, the same way we build tools for clients.
Get in touch
Start with an audit.
We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are, before you commit to anything.
- Emailjett@berkhospitality.com
- Phone(602) 909-8892
- LocationScottsdale, AZ
- LanguagesEN / ES