Case Studies

That is why we do not optimize toward cost per lead: an account tuned for the cheapest lead starves the campaigns that produce the valuable ones. Booked value is what counts.

Roofing leads arrive as calls, so if call tracking is misconfigured the ad platform records nothing. Measurement came before any bid or budget work, whether calls came from Local Services Ads for roofing contractors or paid search.

It produces around 30 leads a month at roughly $205 each on about $5,800 of monthly spend through Google Ads campaign management. The close rate, not the cost per lead, makes it work, so we report both.

Not every business has a $90,000 job. Here the work is efficiency: cost per action low enough that the math works at scale.

Every client is month-to-month with no long-term contract, so eleven years is eleven years of choosing to stay.

This direct-to-consumer brand's Meta account logged the same transactions under eight action names. Counting all of them triples the truth, in the client's favor, on a dashboard nobody would question.

We checked it against the platform's own interface and kept the one action type that maps to a real order. Verified for a 30-day window: 118 purchases at $4.16 each, 48 add-to-carts and 37 checkouts initiated.

Reporting 354 would have looked three times better and sent inventory and budget decisions after a number that did not exist. Every account we take on gets this audit first.

Insurance is among the costliest search categories. Leads split into 24,985 inbound calls and 12,867 form submissions, from 66 million impressions and 998,623 clicks at a 3.9% conversion rate.

National carriers, where most accounts waste money, came in cheap: AAA auto insurance searches produced 1,495 leads at $22.91 and GEICO customer service 341 at $22.44, roughly a third of the blended cost.

The closest regional rival produced 2,984 leads at $63.59. Los Angeles County alone returned 22,670 leads at $67.61, holding the account average as budget grew.