Certified Google Partner
Search · PMax · Display · Demand Gen · Video
- Direct platform support
- Beta feature access
- Verified spend track record
Verified credential· Active
Service · 04
YouTube Ads
Geo-targeted YouTube - in-stream, in-feed, and Shorts - produced for the buyer journey across service and consumer categories.
What it is
YouTube on its own is rarely a direct lead engine. Run alongside Google Search and Meta, it compounds - capturing intent earlier in the buyer journey and lifting branded search volume in your market.
Video earns its place once the demand-capture channels are saturated, which is the same question behind allocating a paid media budget under $50K across Meta and Google.
Format choice is a funnel decision before it is a creative one, which we set out in YouTube ad formats for each stage of the buyer journey.
How we run it
The approach.
01
Audience-first targeting
Geo-fenced to your real market. No wasted impressions outside it.
02
Creative for the real buyer
In-stream skippable, in-feed, and Shorts formats - produced or sourced for your category, not generic corporate.
03
Measured against Search lift
We track branded-search lift and assisted conversions, not just view counts.
04
Bilingual - EN / ES
Native Spanish creative for US/MX markets where your customer base warrants it.
Deliverables
What you get.
- ✓Audience & geo strategy
- ✓Creative brief + production sourcing
- ✓Campaign build & launch
- ✓Branded-search lift measurement
- ✓Monthly reporting
Industries
Built for operators who scale.
- Home services
- Consumer goods
- Food & beverage
- Sports & fitness
- Construction
- Roofing
- Landscaping
Industries we run this for
Where this works hardest.
- YouTube Ads for general contractors
Authority video across long, considered project decisions.
- landscaping design-build marketing
Pre-season demand building for large installs.
- roofing brand awareness campaigns
Market presence before the storm event, not after competitors bid it up.
FAQ
Questions we get asked.
- Direct response works for some categories, but for most service businesses YouTube performs as a demand-creation layer feeding Search and Meta. Judge it on branded search volume, assisted conversions, and the cost per view of people who later convert somewhere else. Holding it to a last-click cost per lead standard usually leads to switching it off too early.
03 - Credentials
Vetted by the platforms themselves.
Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance - verified by Google and Meta.
Meta Business Partner
Facebook · Instagram · CAPI
- Direct rep escalation
- Beta creative formats
- Performance & expertise tier
Verified credential· Active
Get in touch
Start with an audit.
We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are - before you commit to anything.
- Emailjett@berkhospitality.com
- Phone(602) 909-8892
- LocationScottsdale, AZ
- LanguagesEN / ES