Question 1

Should design-build and maintenance landscaping run in separate campaigns?

Accepted Answer

Yes. Maintenance searches convert quickly and cheaply, design-build inquiries are rarer, slower, and worth far more. In one campaign the bidding chases the cheap conversions and the high-ticket work quietly stops getting impressions. Separate campaigns, separate landing pages, and separate targets let you fund each on its own economics.

Question 2

What creative works for high-ticket landscape design?

Accepted Answer

Portfolio first. Wide shots of completed projects, transformation sequences, and detail on materials do more than offers, because the buyer is choosing taste and competence before price. Save the discount language for maintenance plans. Video walkthroughs of finished yards in identifiable local styles tend to hold attention longer than a montage of stock imagery.

Question 3

How far should a landscaping company target geographically?

Accepted Answer

Set the radius by crew utilization rather than maximum coverage. Drive time between jobs is a direct cost, so a tight service area with dense bookings usually beats a wide one with scattered work. Expand outward only when the closer zips are saturated, and check the geographic report for zips producing clicks but no booked jobs.

Question 4

Is seasonality a reason to pause landscaping ads in winter?

Accepted Answer

Rarely a full pause. Demand shifts rather than disappears in most climates, toward cleanup, lighting, hardscape planning, and next-season design consultations, and design-build sales cycles mean winter inquiries become spring installs. Cutting to zero also resets campaign learning, so reduced spend on the categories that still convert is usually the better move.

Landscaping marketing.

For landscaping.

Built-in specifics.

Services for landscaping.

Landscaping results.

Landscaping questions.

Should design-build and maintenance landscaping run in separate campaigns?

What creative works for high-ticket landscape design?

How far should a landscaping company target geographically?

Is seasonality a reason to pause landscaping ads in winter?

Vetted by the platforms themselves.

Start with an audit.

For landscaping.

Built-in specifics.

Services for landscaping.

Landscaping results.

Landscaping questions.

Should design-build and maintenance landscaping run in separate campaigns?

What creative works for high-ticket landscape design?

How far should a landscaping company target geographically?

Is seasonality a reason to pause landscaping ads in winter?

Vetted by the platforms themselves.

Related

Start with an audit.