Google Ads and Meta Ads for hardscape and drywall contractors.

Segment by project value. Repair and patch searches are cheap and plentiful, and they will dominate a shared campaign. Put them in their own campaign with a lower bid and clear scope language on the landing page, or exclude them entirely, so budget stays available for retaining walls, patios, and full finish work.

A range usually helps. Hardscape budgets vary enormously and a stated starting point filters out inquiries that were never going to proceed, which raises the quality of what reaches your inbox. Frame it as a typical project range with the variables that move it, such as material, square footage, and site access, rather than a fixed quote.

They can be, with discipline about job types. Because you pay per lead, under-spec inquiries for tiny patch jobs cost the same as a patio project, and Google no longer credits job type not serviced leads, so accurate service selections matter more here than in higher-average-ticket trades. Set the service selections narrowly and revisit them as the mix drifts.

Give each its own campaign and landing page even if they share a brand. The buyers, the search terms, and the job values do not overlap much, and a combined page dilutes relevance for both. Shared budget is fine, shared campaigns are not, because the cheaper trade will absorb impressions from the more valuable one.