Google Ads and Meta Ads for painting contractors.

Bid and write toward the job you want. Whole-home interior, exterior repaint, and cabinet refinishing searches behave differently from one-room and touch-up queries, so separate them and let the small-job terms run at a lower bid or not at all. Neighborhood-level geo targeting around past sold jobs also raises average ticket more reliably than broad city coverage.

Start ramping a few weeks before the weather actually turns, because homeowners research ahead of the season and campaigns need time to leave the learning phase. Pull spend back when the booking calendar is full rather than when the season ends. Interior work can absorb budget through the off months if it has its own campaign.

It works when the creative shows finish quality and the offer is a concrete next step like a free color consultation or an on-site quote. Before and after footage of real jobs in recognizable neighborhoods outperforms stock imagery. Optimize toward quoted or booked events rather than raw form fills, since painting inquiries convert to work at very different rates.

That depends on your market size, your service area, your price point, and your budget, and anyone quoting a number before seeing those is guessing. The number worth modeling is the reverse: your average job value, your close rate, and the cost per lead your margin supports. That tells you how much volume is actually worth buying.