Certified Google Partner
Search · PMax · Display · Demand Gen · Video
- Direct platform support
- Beta feature access
- Verified spend track record
Verified credential· Active
VERT - 01
Roofing marketing.
Storm response, retail re-roofs, and inspection lead engines. Seasonality and storm cycles drive the calendar.
Thesis
Roofing is two businesses in one channel mix: retail re-roofs that look like steady demand, and storm response that arrives in spikes. Paid media has to handle both - without overspending when the radar is quiet.
Storm-driven accounts are especially exposed to broken tracking, so it is worth knowing why Google Ads conversions stop reporting before you cut spend on a campaign that is still producing calls.
Channels we run
For roofing.
- → Google Search
- → Performance Max
- → Local Services Ads
- → Meta Ads
What we tune for
Built-in specifics.
- Storm-trigger ramp-up playbooks for hail and wind events
- Geo-segmented campaigns by insurance vs. retail intent
- LSA verification and dispute cadence for high-ticket roofing leads
- Creative tested against inspection offers, not generic brand spots
Where to go next
Services for roofing.
- Local Services Ads management for roofers
Google Guaranteed placement, verification, and lead dispute cadence for high-ticket roof jobs.
- Google Ads for storm and retail roofing demand
Search and Performance Max structured to ramp on storm events without overspending in quiet weeks.
- Meta Ads for roof inspection offers
Creative tested against free-inspection and financing hooks rather than generic brand spots.
Outcomes
Roofing results.
We don't publish numbers we can't verify. Account-level performance data is shared in your audit, under NDA.
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Ad spend managed
Available on request
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Qualified leads generated
Available on request
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Average ROAS
Available on request
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Average CPL change
Available on request
FAQ
Roofing questions.
- Treat it as a separate budget lever, not a permanent increase. Demand spikes for days to weeks after hail or wind, so campaigns targeting affected zip codes get raised while retail campaigns hold steady. When the spike passes, spend comes back down. Accounts that keep storm budgets running through quiet weeks pay for clicks from homeowners with no damage.
03 - Credentials
Vetted by the platforms themselves.
Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance - verified by Google and Meta.
Meta Business Partner
Facebook · Instagram · CAPI
- Direct rep escalation
- Beta creative formats
- Performance & expertise tier
Verified credential· Active
Get in touch
Start with an audit.
We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are - before you commit to anything.
- Emailjett@berkhospitality.com
- Phone(602) 909-8892
- LocationScottsdale, AZ
- LanguagesEN / ES