Certified Google Partner
Search · PMax · Display · Demand Gen · Video
- Direct platform support
- Beta feature access
- Verified spend track record
Verified credential· Active
Service · 03
Local Services Ads
Google-Guaranteed placements above paid search. End-to-end verification, dispute management, and ongoing optimization.
What it is
Local Services Ads put a Google-Guaranteed badge above the Search results - but the channel only works when verification, lead disputes, and weekly bid management are handled properly. We own all three.
LSA works hardest when it is not run in isolation - integrating LSA with Meta and Google Ads is what keeps verified calls from cannibalising the rest of the account.
Charged leads that were never real work are the recoverable part of an LSA budget, and how to dispute a bad Local Services Ads lead walks through how we identify a disputable lead and file it.
Position in LSA is downstream of reviews and response time rather than bids, which is the whole argument of the review acceleration playbook for boosting LSA rank.
How we run it
The approach.
01
Full verification
Background checks, license verification, insurance documentation, and ongoing compliance to keep the Google Guarantee active.
02
Dispute every bad lead
We review and dispute charged leads that don't match service, geography, or qualification - recovering spend monthly.
03
Bid by job type, by geo
Per-service, per-geography bid tuning based on close rates from your CRM, not Google's default flat structure.
04
Reputation management
Review acceleration and response cadence - LSA ranking is downstream of reviews.
Deliverables
What you get.
- ✓Verification + Google Guarantee setup
- ✓Weekly bid & geo optimization
- ✓Lead dispute workflow
- ✓Review acceleration playbook
- ✓Monthly reporting w/ recovered spend
Industries
Built for operators who scale.
- Home services
- Roofing
- Painting
- Pool services
- Landscaping
- Cleaning
- Tree services
- General contractors
Industries we run this for
Where this works hardest.
- Local Services Ads for roofing contractors
Verification, badge maintenance, and dispute cadence on high-ticket leads.
- painting contractor lead generation
Neighborhood-level targeting inside Google Guaranteed placement.
- hardscape and drywall repair demand
Call-now intent captured above the standard Search results.
FAQ
Questions we get asked.
- Local Services Ads charge per lead rather than per click, appear above the regular ad block, and require Google to verify your license and insurance before you can run them. Regular Search ads charge per click and give you control over keywords and landing pages. Most home services businesses end up running both, because they capture different intent.
03 - Credentials
Vetted by the platforms themselves.
Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance - verified by Google and Meta.
Meta Business Partner
Facebook · Instagram · CAPI
- Direct rep escalation
- Beta creative formats
- Performance & expertise tier
Verified credential· Active
Get in touch
Start with an audit.
We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are - before you commit to anything.
- Emailjett@berkhospitality.com
- Phone(602) 909-8892
- LocationScottsdale, AZ
- LanguagesEN / ES