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Paid media for HVAC companies.

HVAC had more confirmed advertisers than any trade we scanned. 60.0% of 230 HVAC sites still had no conversion tracking. What that means for paid media.

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Thesis

HVAC is the most advertising-mature trade we measured. It had more confirmed advertisers than any other, and the second-best overall tracking rate. Six in ten sites still had nothing - and seasonality makes that gap expensive at exactly the wrong moment.

The scan
60.0%
of HVAC websites had no conversion tracking
138 of 230 sites loaded
26.5%
of confirmed advertisers were running ads with nothing measuring the result
18 of 68 confirmed advertisers

How well does HVAC measure compared with other trades?

We loaded 230 HVAC websites. 138 of them, 60.0%, had no conversion tracking of any kind - the second-lowest rate of the twelve trades in our conversion tracking report. HVAC also had more confirmed advertisers than any other trade we scanned: 68. Of those, 18, 26.5%, were advertising with nothing measuring the result.

So HVAC is ahead of the field, and the field is not a high bar. A trade where most operators buy ads, and six in ten sites still record nothing, has plenty of accounts making decisions on clicks.

Why does seasonality make a tracking gap more expensive?

HVAC demand is violently seasonal. A measurement gap that costs little in a mild April becomes expensive in a July heatwave, when every operator raises budgets at once and the auction is at its most competitive. Without conversion data, the account cannot tell which campaigns earned that spend. In Google Ads we plan peak budgets before the season rather than reacting inside it.

Automated campaigns need clean conversion data before they are worth running at scale - the setup is covered in structuring Performance Max for local home-service operators. Local Services Ads sit alongside Search for the emergency no-heat and no-cool calls.

Why is lifetime value the number that matters in HVAC?

A maintenance agreement is a customer who comes back twice a year and is first in line when the system needs replacing. Judged on cost per lead, that customer looks no better than a one-off repair. Judged on lifetime value, it is the most valuable lead the account produces.

That means sending agreement sign-ups and replacement sales back to the ad account as separate conversions with their own values. Meta Ads are useful for maintenance plan offers ahead of the season; they are not where emergencies are won.

If you want to see how we report results, read our case studies - platform-reported leads and closed business are shown separately. When you are ready, get in touch and we will start with a look at your current tracking.

Channels we run

For hvac.

  • → Google Search
  • → Local Services Ads
  • → Performance Max
  • → Meta Ads
What we tune for

Built-in specifics.

  • Repair, replacement and maintenance split by intent
  • Heatwave and cold-snap budgets planned in advance
  • Maintenance agreements valued by lifetime, not first visit
  • Tune-up leads kept from defunding replacement keywords
FAQ

HVAC questions.

  • Better than most trades, but not well. We loaded 230 HVAC websites and 138 of them, 60.0%, had no conversion tracking, the second-lowest rate of the twelve trades. Of the 68 confirmed advertisers, 18 had nothing measuring the result.
03 - Credentials

Vetted by the platforms themselves.

Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance - verified by Google and Meta.

Google Partner
Certified Google Partner
Search · PMax · Display · Demand Gen · Video
  • Direct platform support
  • Beta feature access
  • Verified spend track record
Verified credential· Active
Meta
Meta Business Partner
Facebook · Instagram · CAPI
  • Direct rep escalation
  • Beta creative formats
  • Performance & expertise tier
Verified credential· Active
Get in touch

Start with an audit.

We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are - before you commit to anything.

Get your free audit →Email Jett
  • Emailjett@berkhospitality.com
  • Phone(602) 909-8892
  • LocationScottsdale, AZ
  • LanguagesEN / ES