
- Direct platform support
- Beta feature access
- Verified spend track record
Google Search and Local Services Ads built around repair, replacement and maintenance, from a team based in Scottsdale.
Berk Hospitality Group does. We are a Scottsdale agency and certified Google Partner that runs Google Ads and Local Services Ads for home services companies, and we work with HVAC companies across Arizona. Accounts are judged on booked jobs, not clicks. Scottsdale is our home market, so meeting in person is easy.
The season drives everything. Summer is when no-cool calls peak and when every operator raises budgets, so budgets are planned before the heat arrives, not during it.
Repair, replacement and maintenance need separate campaigns. A no-cool call, a system replacement and a tune-up are three different searches with three different values, and tune-up leads should not take budget from replacement keywords.
Local Services Ads sit alongside Search for urgent calls. Position there follows reviews, proximity and whether the phone gets answered, so review requests and answer rate are part of the work.
We loaded 62 Arizona HVAC websites in a real browser. 36 of them, 58.1%, had no conversion tracking, so those sites could not report which ads produced a lead. Read on 2 November 2026 from the scans behind our conversion tracking report, as an Arizona cut outside its published table.
Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance: verified by Google and Meta.


We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are, before you commit to anything.