Certified Google Partner
Search · PMax · Display · Demand Gen · Video
- Direct platform support
- Beta feature access
- Verified spend track record
Verified credential· Active
About
Paid media, built for businesses that scale.
We're a paid-media firm built for operators who measure on outcomes, from service businesses and trades to consumer brands. Scottsdale-based, bilingual, and certified by the platforms we run.
Google Partner
Meta Business Partner
Scottsdale, AZ
EN / ES
US & México
Our approach
Paid media should be run as an asset, not a campaign: accounts that compound, not content packages or hourly retainers.
The model holds for service businesses, multi-location operators and consumer brands alike. Lead quality beats volume, the buyer journey splits across Google, Meta, LSA and YouTube in ways generalists rarely model, and weekly cadence beats quarterly check-ins. And because a lead is only worth something if it gets answered, we also build the AI and automation behind the ads.
02, Operating model
What we've internalized.
Pattern recognition compounds when an operating model is applied with discipline. Here's what we've learned that holds across categories, and what generalists keep missing.
01, Lead quality > lead volume
Margins live in qualified leads, not form fills.
A $200 CPL on a job that closes at $25K beats a $40 CPL on tire-kickers. We optimize against booked work and revenue, not raw form completions.
02, Long sales cycles
Decisions take weeks, not minutes.
High-consideration buyers research, get multiple quotes, and convert when they're ready. Retargeting windows and offline conversion imports have to reflect that: most generalists never set them up.
03, Geographic discipline
Your real market is the audience.
Service radius, route density, and ICP geography define the audience, not city boundaries or platform defaults. LSAs, PMax, and Meta lookalikes all live or die by this.
04, Seasonality is real
Spend has to match demand cycles.
Pool openings, exterior painting weather windows, storm response, holiday retail: flat monthly spend ignores the calendar. We don't.
05, Bilingual matters
EN / ES across US and MX markets.
In many markets, Spanish-speaking customers are an underserved segment with measurably lower acquisition cost. We run native creative, not translated.
06, Platforms reward specialists
Partner status is real leverage.
Google Partner and Meta Business Partner certifications come with direct platform support, beta access, and faster escalation: leverage that comes from concentrated, disciplined spend.
03, Origin
Scottsdale, est. 2021.
Founded in 2021 in Scottsdale, AZ, we serve the Phoenix metro and beyond, running accounts in English and Spanish across the US and Mexico, with bilingual creative where it moves cost-per-lead.
04, Reach
US & México.
- HeadquartersScottsdale, AZ
- Founded2021
- LanguagesEnglish · Español
- MarketsUnited States · Mexico
03, Credentials
Vetted by the platforms themselves.
Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance: verified by Google and Meta.
Meta Business Partner
Facebook · Instagram · CAPI
- Direct rep escalation
- Beta creative formats
- Performance & expertise tier
Verified credential· Active
FAQ
Working with us.
- Service businesses and trades, local and regional brands, and consumer companies that measure on booked work or revenue rather than impressions. The common thread is an operator who can tell us what a lead is worth and whether it closed. That feedback loop is what our account structure and bidding depend on.
Get in touch
Start with an audit.
We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are, before you commit to anything.
- Emailjett@berkhospitality.com
- Phone(602) 909-8892
- LocationScottsdale, AZ
- LanguagesEN / ES