Four channels. One thesis.

We start from how the buyer actually finds you. Existing demand you can capture shows up in search volume and Local Services Ads eligibility. Demand you have to create needs Meta and YouTube. We look at your search terms, your close rate by source, and your average job value before recommending a mix, rather than putting every account on all four channels.

Yes. Plenty of accounts start on Google alone and add Meta once tracking is reliable and the search side is stable. Running fewer channels well beats spreading a small budget across four. The reason we describe them together is that the measurement layer is shared, so adding a channel later does not mean rebuilding attribution from scratch.

It depends on your market's cost per click and what a closed job is worth, not on a fixed floor. In competitive service categories a single click can cost more than a coffee, so a budget that yields only a handful of clicks a day cannot produce learnings. On the audit call we work backwards from your job value and close rate to a realistic number.

We keep whatever is working and has learning history, because discarding a converting campaign resets the algorithm for no reason. What usually gets rebuilt is conversion tracking, campaign segmentation, and the way budgets are split between branded and non-branded. The audit tells you which of those apply to your account before anything changes.