Certified Google Partner
Search · PMax · Display · Demand Gen · Video
- Direct platform support
- Beta feature access
- Verified spend track record
Verified credential· Active
Service · 02
Meta Ads - Facebook & Instagram
Creative-led paid social for operators. Weekly hook and offer tests, optimized against offline lead events.
What it is
Facebook and Instagram acquisition built for operators who measure on outcomes. We treat creative as the lever - not targeting - and we test against the events that actually correlate with revenue.
Creative and offer have to match the job being sold, and the split between Meta ad strategies for recurring service versus one-off repair leads is the clearest example of how differently the same audience responds.
Subscription offers behave differently again, and 90-day CAC and creative strategy for gym membership Meta ads is the clearest worked example of judging creative on retained members rather than signups.
Once the pixel and the Conversions API are both live, the first thing to verify is deduplication - why Meta reports more purchases than your store made explains what a missing event ID does to the numbers.
How we run it
The approach.
01
Creative as the variable
Weekly hook, offer, and format tests. Static, UGC-style video, and direct response - produced or sourced for your brand.
02
Optimized against offline events
We push booked work and qualified leads back to Meta via CAPI so optimization isn't chasing form-fills that never convert.
03
Audience discipline
Service-area exclusions where relevant, broad audiences with creative-led targeting, and lookalikes seeded from your real customer base - not your form-fill list.
04
Sales-cycle aware
Retargeting funnels tuned to your category's real consideration windows - weeks for high-ticket services, days for consumer.
Deliverables
What you get.
- ✓Account audit + Pixel/CAPI diagnostic
- ✓Creative brief and weekly production cycle
- ✓Campaign architecture & build
- ✓Offline event integration
- ✓Weekly optimization & reporting
Industries
Built for operators who scale.
- Home services
- Consumer goods
- Food & beverage
- Sports & fitness
- Cleaning
- Roofing
- Painting
- Landscaping
Industries we run this for
Where this works hardest.
- Meta Ads for pool service companies
Plan-offer creative tested weekly against booked-service events.
- paid social for painting contractors
Finish-quality creative aimed at higher-ticket neighborhoods.
- landscaping design-build campaigns
Portfolio-led creative for install work with real margin.
FAQ
Questions we get asked.
- They work, but the job is different. Nobody is searching for a roofer on Instagram, so the ad has to create the demand rather than capture it. That means offer-led creative, a fast landing experience, and optimization against the events that correlate with booked work. Meta is usually the volume channel while Search and LSA capture the people already looking.
03 - Credentials
Vetted by the platforms themselves.
Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance - verified by Google and Meta.
Meta Business Partner
Facebook · Instagram · CAPI
- Direct rep escalation
- Beta creative formats
- Performance & expertise tier
Verified credential· Active
Get in touch
Start with an audit.
We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are - before you commit to anything.
- Emailjett@berkhospitality.com
- Phone(602) 909-8892
- LocationScottsdale, AZ
- LanguagesEN / ES