Service · 02

Meta Ads — Facebook & Instagram

Creative-led paid social for operators. Weekly hook and offer tests, optimized against offline lead events.

Book an audit →All services
What it is

Facebook and Instagram acquisition built for operators who measure on outcomes. We treat creative as the lever — not targeting — and we test against the events that actually correlate with revenue.

How we run it

The approach.

01

Creative as the variable

Weekly hook, offer, and format tests. Static, UGC-style video, and direct response — produced or sourced for your brand.

02

Optimized against offline events

We push booked work and qualified leads back to Meta via CAPI so optimization isn't chasing form-fills that never convert.

03

Audience discipline

Service-area exclusions where relevant, broad audiences with creative-led targeting, and lookalikes seeded from your real customer base — not your form-fill list.

04

Sales-cycle aware

Retargeting funnels tuned to your category's real consideration windows — weeks for high-ticket services, days for consumer.

Deliverables

What you get.

  • ✓Account audit + Pixel/CAPI diagnostic
  • ✓Creative brief and weekly production cycle
  • ✓Campaign architecture & build
  • ✓Offline event integration
  • ✓Weekly optimization & reporting
Industries

Built for operators who scale.

  • Home services
  • Consumer goods
  • Food & beverage
  • Sports & fitness
  • Cleaning
  • Roofing
  • Painting
  • Landscaping
03 — Credentials

Vetted by the platforms themselves.

Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance — verified by Google and Meta.

G
Certified Google Partner
Search · PMax · Display · Demand Gen · Video
  • Direct platform support
  • Beta feature access
  • Verified spend track record
Verified credential· Active
M
Meta Business Partner
Facebook · Instagram · CAPI
  • Direct rep escalation
  • Beta creative formats
  • Performance & expertise tier
Verified credential· Active
Get in touch

Start with an audit.

We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are — before you commit to anything.

Book your audit →Email Jett
  • Emailjett@berkhospitality.com
  • Phone(602) 909-8892
  • LocationScottsdale, AZ
  • LanguagesEN / ES