Custom software for the work your team still does by hand.
Dashboards, integrations, AI agents and internal tools, built around the tools you already use. Scoped with you, owned by you, and judged on the hours and money it saves.
Four kinds of work, one rule: it has to pay for itself.
Live dashboards
Spend, leads, booked jobs and cost per job in one view, updated daily, with history you own.
Integrations
Your CRM, phone system, calendar and ad accounts talking to each other, so nothing gets retyped and every job traces back to its source.
AI agents for operations
Quote follow-up, lead qualification, review reply drafts and report summaries, with a person approving anything that goes out.
Internal and customer tools
Quote calculators, job costing, instant estimates and booking flows your team or your customers use every day.
The whole path, connected.
Most businesses can see the click and the invoice, and nothing in between. This is the chain we connect, step by step.
We run our own business on what we build.
Our free tracking scanner loads a website in a real browser and checks what it can measure; it powered our research across 9,560 home services websites, and anyone can run it on our audit page. Behind it run our automated client reporting and ad account monitoring.
So when we scope your project, we're describing work we've already shipped and maintain.
Paid discovery first, then short stages you can see.
Discovery
We map the process, the tools and the data. You get a written scope and a quote, and the discovery fee is credited to the build.
Build in stages
A working version early, then weekly demos. You see progress, not a big reveal.
Launch and support
Training, documentation and a clean handover of every account and repository, plus an optional monthly plan for changes and monitoring.
Sometimes the answer is a $20 app.
If an off-the-shelf tool does the job for less, we'll tell you and help you set it up. We build when the process is specific to you, repeats every day, or connects systems nobody else connects. And anywhere a mistake costs money, a person stays in the loop.
Questions about custom builds.
Do I own the code?
How long does a project take?
What tools do you work with?
What about our data and security?
How much does it cost?
Tell us what your team retypes every day.
A short call to see whether it's worth building, buying or leaving alone.