VERT - 14

Paid media for sports & fitness.

Studios, gyms, leagues, and equipment brands. Membership economics mean the first month is never the whole story.

Get your free audit →All industries
Thesis

Fitness acquisition is a retention business. A trial signup is not revenue; the eighth month is. Budget should be justified by how long members stay, and campaigns should be judged on cohorts rather than on signups.

How the buying cycle actually runs

Fitness demand is intent-spiky and emotionally driven. January, post-holiday and pre-summer produce enormous surges; the same ad in October costs the same and produces a fraction of the signups. Studios that spend evenly across the year miss the cheap demand and then overpay to manufacture it out of season.

The decision itself is short - see an offer, book a trial class or a tour, attend within days - but the value is long. Members who stay six months are worth many times the trial-only crowd, and the two groups are attracted by different offers. A steep discount fills the trial calendar with people who leave when the discount does.

Which platform fits, and what a lead costs

Meta and Instagram do most of the work for studios and leagues, because the product is visual and social and demand often has to be created. Search catches the deliberate seekers - people typing a discipline and a neighbourhood - and is comparatively small but very efficient. Equipment and apparel brands behave like consumer goods and should be run that way.

Trial and lead costs in local fitness are usually modest, often in the tens of dollars, but the number that matters is cost per retained member. If a third of trials convert and half of those stay past month three, the real acquisition cost is several times the headline figure - and still likely profitable, once the membership length is in the calculation.

What goes wrong

Reporting signups as the win. A campaign that produces a hundred free trials and eight retained members has failed, and there is no way to see that in the ad platform without feeding membership data back in.

The second failure is ignoring capacity. Filling classes past what the schedule and coaching staff can serve degrades the member experience and raises churn, which costs more than the ads saved. Spend should be capped by capacity, not by ambition.

If you want to see how we report results, read our case studies - platform-reported leads and closed business are shown separately. When you are ready, get in touch and we will start with a look at your current tracking.

Channels we run

For sports & fitness.

  • → Meta Ads
  • → Google Search
  • → Performance Max
  • → YouTube
What we tune for

Built-in specifics.

  • Trial-to-paid conversion tracked as the real objective
  • Cohort reporting by intake month, not blended lifetime averages
  • Class and league capacity used as the ceiling on spend
  • Seasonal intake peaks planned rather than reacted to
Outcomes

Sports & fitness results.

We don't publish numbers we can't verify. Account-level performance data is shared in your audit, under NDA.

--
Ad spend managed
Available on request
--
Qualified leads generated
Available on request
--
Average ROAS
Available on request
--
Average CPL change
Available on request
FAQ

Sports & fitness questions.

  • Memberships. A campaign that produces a hundred free trials and eight retained members has failed, and the ad platform cannot see that without membership data being sent back. We track trial-to-paid conversion and report by intake cohort so the true acquisition cost is visible.
03 - Credentials

Vetted by the platforms themselves.

Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance - verified by Google and Meta.

Google Partner
Certified Google Partner
Search · PMax · Display · Demand Gen · Video
  • Direct platform support
  • Beta feature access
  • Verified spend track record
Verified credential· Active
Meta
Meta Business Partner
Facebook · Instagram · CAPI
  • Direct rep escalation
  • Beta creative formats
  • Performance & expertise tier
Verified credential· Active
Get in touch

Start with an audit.

We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are - before you commit to anything.

Get your free audit →Email Jett
  • Emailjett@berkhospitality.com
  • Phone(602) 909-8892
  • LocationScottsdale, AZ
  • LanguagesEN / ES