Certified Google Partner
Search · PMax · Display · Demand Gen · Video
- Direct platform support
- Beta feature access
- Verified spend track record
Verified credential· Active
VERT - 13
Paid media for food & beverage.
Multi-location restaurants and consumer F&B brands. Local intent capture and brand-side demand belong in one plan but not one campaign.
Thesis
Food and beverage marketing has to work at two ranges at once: the person deciding where to eat in the next thirty minutes, and the shopper who has to remember your label in an aisle next week. The same budget serves both, but the measurement is completely different.
How the buying cycle actually runs
Restaurant demand is immediate and hyper-local. The decision window is often under an hour, the radius is a few miles, and the deciding factors are proximity, photos and reviews. Advertising into that moment works, but only if hours, menu and ordering links are correct everywhere the ad can land.
Packaged food and beverage brands have the opposite problem. There is no click to buy - the purchase happens in a grocery aisle or a bar, days later, with no digital trail. The correct measure of an awareness campaign there is branded search volume, retail velocity and lift, not the conversions column.
Which platform fits, and what a lead costs
For venues, Search and Maps capture people already choosing, and Meta fills the gap by prompting the decision - a new menu, a patio opening, a weekend special shown inside a tight radius. For multi-location groups the structure question matters more than the platform: one campaign per market, budgets set by capacity, and no location cannibalising another's terms.
Costs per action in local F&B are low compared to home services - clicks and engagements are inexpensive - so the discipline is not affordability but attribution. A cheap order conversion that would have happened anyway is not an achievement, which is why we separate branded from non-branded before claiming anything.
What goes wrong
Third-party ordering platforms swallowing the conversion. If the order completes on a marketplace domain and no conversion is passed back, the ad account shows traffic and no results, and the campaign gets switched off despite working.
For brands, the failure is expecting direct response from an awareness objective. Measuring a distribution-led beverage brand on click-through purchases will always look like failure, because the purchase was never going to happen online.
If you want to see how we report results, read our case studies - platform-reported leads and closed business are shown separately. When you are ready, get in touch and we will start with a look at your current tracking.
Channels we run
For food & beverage.
- → Google Search
- → Meta Ads
- → Performance Max
- → YouTube
What we tune for
Built-in specifics.
- Location-level campaigns with radius targeting per venue
- Order and reservation platform conversions imported properly
- Retail-distribution brands measured on lift and branded search, not clicks
- Daypart scheduling matched to service hours and kitchen capacity
Outcomes
Food & beverage results.
We don't publish numbers we can't verify. Account-level performance data is shared in your audit, under NDA.
--
Ad spend managed
Available on request
--
Qualified leads generated
Available on request
--
Average ROAS
Available on request
--
Average CPL change
Available on request
FAQ
Food & beverage questions.
- One campaign per market or venue, with radius targeting set around each location and budgets scaled to capacity. A single national campaign lets the strongest location absorb the budget and lets locations bid against each other on the same terms. Hours, menu links and ordering URLs need to be correct per location before any of it runs.
03 - Credentials
Vetted by the platforms themselves.
Partner status isn't decoration. It means direct platform support, beta access, and a track record of spend performance - verified by Google and Meta.
Meta Business Partner
Facebook · Instagram · CAPI
- Direct rep escalation
- Beta creative formats
- Performance & expertise tier
Verified credential· Active
Get in touch
Start with an audit.
We'll review your current Google and Meta accounts, pull spend and conversion data, and show you where the leaks are - before you commit to anything.
- Emailjett@berkhospitality.com
- Phone(602) 909-8892
- LocationScottsdale, AZ
- LanguagesEN / ES