← Glossary
Call Tracking
Call tracking assigns a dynamic phone number to each visitor so a phone call can be attributed back to the campaign, keyword or channel that produced it.
Why it matters
For most home service businesses the majority of leads arrive by phone. Without call tracking those conversions are invisible to the ad platform, so the campaigns generating your best work look like your worst.
What people get wrong
Installing it and never checking that the number swaps correctly on every page and on mobile. A call tracking setup that fails on the page your ads point to measures nothing.